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• Published on: 2002-04-12
• Binding: Hardcover

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[W756.Ebook] Free Ebook Firebrands: Building Brand Loyalty in the Internet Age (Computer World It Leaders), by Doug Millison, Michael Moon

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This book explains digital branding and how to implement it in the current marketplace.

• Sales Rank: #3023200 in eBooks
• Published on: 2000-09-07
• Released on: 2000-09-07
• Format: Kindle eBook

From the Back Cover

Digital Branding and Implementation in Today's Marketplace

. .

The Internet and eCommerce have brought a myriad of changes for both consumers and businesses. Consumers are benefiting from a wide, even overwhelming, number of choices, as well as the convenience of purchasing all kinds of products with the click of a mouse. Companies are faced with increasing levels of pressure to win customers during a short window of time online. That is why creating a strong Web presence and building a trusted, instantly recognizable brand is crucial in today's fast-paced e-marketplace.

. .

Firebrands unveils beginning-to-end strategies for strengthening your company's brand online and building customer loyalty. Focusing on two dozen case studies including IBM, Yahoo!, FedEx, and Amazon.com, and offering an in-depth explanation of digital branding, this insightful book illustrates some of the best practices carried out by today's top online brands. Expert authors Michael Moon and Doug Millison identify and analyze branding successes and failures and provide a roadmap for implementing effective brand strategies. In today's ever-changing digital environment, this book is an invaluable tool for anyone interested in understanding what makes eBusiness work.

About the Author
Michael Moon is the co-founder and president of GISTICS Inc, an internationally renowned research and executive education firm. He and his firm track key developments related to the interactive corporation and its four disciplines: electronic commerce, digital branding, samrt media, and process management. He delivers a series of executive seminars, workshops, and Web-based tele-seminars in North America and abroad and advises major international corporations on strategies for branding, eCommerce, and rapid market entry into technical markets. . . Doug Millison is a freelance writer and editor based in the San Francisco Bay Area. In the early 1990s he helped shape the interactive media designer and developer community as co-founder and editor-in-chief of the pioneering magazine, Morph's Outpost on the Digital Frontier. More recently, he co-authored a best-selling book for Web designers and developers, Creating Killer Web Sites, Second Edition.

Most helpful customer reviews

3 of 5 people found the following review helpful.
A must have -- no one understands this space better!!!
By Amazon Customer
No one understands branding in the digital space better than Michael Moon. If you work in this space, this book should be your bible...

4 of 6 people found the following review helpful.
Beyond the Frontiers - A genetic approach to the Brand
By Robert Nuelle Jr
As the Chief Technical Officer of a Texas based e-services and print communication firm, I live in this interactive brandspace on a daily basis. The problem with this brave new world of pixels is simply that much is said and much is written but little intelligent communication occurs. I find the innovative and far reaching approach taken by Michael Moon to be the de facto foundation for the next "big thing".
The approach that one must take to these new media spaces and channels is not readily discernible from the clearly defined trails blazed in the more traditional areas of branding. This new territory is as different as the Earth is from the Moon [no pun intended]. The book travels beyond the areas marked as "unknown - there be dragons here" and opens a clear and understandable path into formerly mysterious areas.
What we need out here in the field is less hype and more substance. Firebrands is a rational, ground breaking treatise on the evolution of Branding. This is a pivotal work that serves as a wonderful deskside companion, as indispensible to me as my spell checker or my browser.
Michaels' best practices mental evolution from the time of the Jeff Martin led Digital Brand Building Seminars of the mid-90's to this opus show an extraordinary depth and breadth of thought and research . The Firebrands book is the Gray's Anatomy of Brand "science".
As my company moves forward with ground breaking, market defining services in the area of brand guaranty we will continue to consult the Firebrands roadmap. We anxiously await any follow-up materials that might come from this mind trust.
Be warned - this is not a shallow pop-business, executive book of the hour read. This is a genetic level approach to a new mindset. It must be read slowly, deliberately, and with a totally open mind. The graphics are not simply illustrative they are literally a book unto themselves. Read this brandspace atlas one chapter at a time, review the graphics, and with time and reflection you will understand.

0 of 0 people found the following review helpful.
Setting your brand on fire.
By frumiousb
There are so many books on the market that discuss the concept of 'brand' from so many different points of view, that it's difficult to sort out the good from the bad. This is one of the good ones.
Moon and Millison define the basic concepts around brand. They explain in clear buzzword-light language what influences the growth and positioning of a brand. Finally, they provide ample and well-explained pointers to further reading to help understand some of their basic ideas more clearly.
As a consultant working for a systems integrator, one of the things that impressed me the most was the focus on execution. Many books about branding seem to imply that the technical details are irrelevant to brand success, but _Firebrands_ makes the point that a relationship with a customer only has brand value when supported by appropriate policies, training, and technical infrastructure. This is a message that can't be, IMO, repeated often enough.
Well worth the time to read.

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[R240.Ebook] Free PDF Clicks (The Dolphin Prophecy Book 1), by Amy Evans

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Clicks are the sounds the universe makes to tell you what will happen next. Truths you hear in your heart that you can't explain.

It's a genre-blending adrenaline rush full of first loves, extreme sports and ocean legends. For 2016, CLICKS has a new edition complete with bonus content from the dolphin's point of view, and an updated edit.

For sixteen year old Cami, the clicks won’t stop. They’re telling her to fall in love with the wrong twin, that her family is hiding something, and that Pinhold, her pristine Island home, is in danger. It's hard to trust them when they go against everything she knows.

But then an ocean mystery makes people sick, sinking the best swimmers to the seafloor and, while they're not dead, they're barely alive.

Modern medicine and island legends have no answers for Cami. Can she trust her instincts to find a cure, or will she lose the most important people in her life forever?

• Sales Rank: #606759 in eBooks
• Published on: 2013-12-22
• Released on: 2013-12-22
• Format: Kindle eBook

Review
"I really enjoyed this book and it's unusual take on the paranormal. It was fresh and interesting. The characters were very likable and the plot held my attention. Definitely worth my time! " Author Quinn Loftis�"This novel reminded me of a mix between Sarah Dessen and Stephen King."- Amazon Reader�AKGroupie��"The story of Cami, the twinning and the island speaks to something alien and otherworldly; before one can lose oneself on that plot line however, the romance between she and Blake and the mystery of the dolphins and downed swimmers has you off chasing them as well. The characters are written in such an honest way, that you begin to see them as friends. �You feel what they feel. �Want what they want." - WTF Are you Reading"I've got to give Evans props for putting together such an in depth and enthralling novel. Her characters are different and with each page you learn more about the legends of dolphin pods and the children born on the island where swimming and surfing are the main past times." Cori - Pink Fluffy Hearts Book Blog"Filled with mystery and intrigue, as well as homage to the ocean and dolphins, in particular, Clicks takes a look at the world and what could happen if the environment went out of kilter. But...it certainly isn't preachy; it makes you think, and there is romance, adventure, experiments, and cover-ups... all of which Cami must uncover in order to save her friends and family." Shana - A Book Vacation"...the culture of Pinhold is deeply rooted in its relationship with the pods of dolphins that surround it. This tension between truth and lore is a wonderful facet of Cami's world, and it brings to light the conflict between conservation and progress." Kris - The Book Beacon

From the Author
Clicks is a book that is so personal to me because of my love of dolphins, the ocean and romance. I hope you enjoy spending time in the wonderful world of Pinhold Island because I really enjoy writing about it. Much love!

About the Author
Amy Evans is a wife, mother, ocean lover and storyteller. Clicks is her debut novel.

Most helpful customer reviews

5 of 5 people found the following review helpful.
A good, engaging read
By Jakie R. Ford
I loved this book, and I'm definitely going to buy the other books in the series. I definitely think that anyone who's looking for a book or series with a bit of adventure, a bit of romance, and some fantasy or science fiction will enjoy this book.

And I know some people thought that the author had a purpose in writing this book and that there was too much emphasis on the sonar used by the Navy, things like that. Honestly, maybe she did have a specific purpose, but I really didn't mind. To me, it just seemed like part of the story as they tried to find the cause of the 'comas'.

Bleh, everything I write sounds wrong. But yes, I recommend this book

4 of 4 people found the following review helpful.
Clicks (The Pinhold Prophecy)
By lady g
A great Y/A summer read. Cami is sixteen and she lives on an island which has swimming and surfing contests every year, which brings tourists and star atheletes to Pin hold. She is falling in love with her best friends Brother. When injuries disrupt the races and an unknown illness shatters her world. Cami is determined to find a cure for her brother and her friends. She must discover what makes her island unlike anywhere else on Earth. A truly orginal story. The culture of Pinhold is connected to the pods of Dolphins that surround the island. There are also a lot of twins on the island.I truly enjoyed this book it reinforced the importance of relationships. A wonderfully written coming of age story filled with love, laughs and plenty of action. I highly recommend for all ages Y/A TO aDULT READERS.

4 of 4 people found the following review helpful.
A new exciting tale!
By Candy C.
Clicks is different from anything I have ever read. It has a fresh and new storyline that I really enjoyed. Amy Evens done a great job with this book. It is well written and has a easy to follow storyline. Clicks has twist and turns and a great adventure with a huge mystery that is hanging over them. In Clicks the people on the Island has always had a connections with the island, the ocean and the life within the ocean, but things had change in one generation. Can the people reconnect and what is so different about all these twins? I would recommend you read Clicks and find out what is going in in this mysterious place.

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First-passage properties underlie a wide range of stochastic processes, such as diffusion-limited growth, neuron firing, and the triggering of stock options. This book provides a unified presentation of first-passage processes, which highlights its interrelations with electrostatics and the resulting powerful consequences. The author begins with a modern presentation of fundamental theory including the connection between the occupation and first-passage probabilities of a random walk, and the connection to electrostatics and current flows in resistor networks. The consequences of this theory are then developed for simple, illustrative geometries including the finite and semi-infinite intervals, fractal networks, spherical geometries and the wedge. Various applications are presented including neuron dynamics, self-organized criticality, diffusion-limited aggregation, the dynamics of spin systems, and the kinetics of diffusion-controlled reactions. Examples discussed include neuron dynamics, self-organized criticality, kinetics of spin systems, and stochastic resonance.

• Sales Rank: #316842 in Books
• Published on: 2007-06-21
• Original language: English
• Number of items: 1
• Dimensions: 8.98" h x .75" w x 5.98" l, 1.06 pounds
• Binding: Paperback
• 328 pages

Review
"...original and refreshing..." Journal of Mathematical Pyschology

"This is the first book entirely devoted to first-passage processes... Well designed and typeset, [it] is written in an easy-to-read style with a generous assortment of clearly drawn graphs. The book is very useful for anyone working in the area of stochastic processes." Mathematical Reviews

"...clearly written...the organisation and presentation of the material are excellent...a useful repository of standard and not-so-standard techniques which anyone working in the area of stochastic processes in general, and first-passage problems in particular, will want to have on their shelves." --Alan Bray, Journal of Statistical Physics

"Unquestionably a valuable book, written at an accessible level for graduate students while providing a nice summary of the last century's--and notably the last two decades'--developments of these methods. It fills a hole in the literature that's needed filling for at least ten years. Moreover, the author's style is relaxed and crystal clear while maintaining mathematical precision and power." --Charles Doering, University of Michigan

"to practitioners in the field of first- passage problems, and to students entering the field...I can recommend it strongly. It is clearly written, and the organisation and presentation of the material are excellent. It serves as a useful repository of standard and not-so-standard techniques which anyone working in the area of stochastic process in general, and first-passage problems in particular, will want to have on their shelves." Alan J. Bray, Dept of Physics and Astronomy, University of Manchester, UK

"Redner's approach is always remarkably clear and it is often aimed to develop intuition....The book is explicitly intended for allowing those with a modest background to learn essential results quickly. This goal intrinsically places it on the border between the category of textbooks and that of reference books. The author's style, colloquial and concise, yet precise, is definately appropriate for the purpose." Paolo Laureti, Econophysics

"The book is very well written and provides clear explanations of the techniques used to determine first passage probabilities and related quantities, under a variety of circumstances...this book [is] highly recommended to anyone interested in its subject, both for its clarity of presentation and for the wide range of problems treated." J.R. Dorfman, American Journal of Physics

About the Author
Sid Redner is a condensed-matter theorist whose research focuses on non-equilibrium statistical physics and its applications. Dr Redner has been on the physics faculty at Boston University since 1978 and has been a full professor since 1989. He has published 230 research articles and is the author of A Kinetic View of Statistical Physics with P. L. Krapivsky and E. Ben-Naim (Cambridge University Press, 2010). Dr Redner is a Fellow of the American Physical Society and was a visiting scientist at Schlumberger Research in 1984-1985, the Ulam Scholar at Los Alamos National Laboratory in 2004-2005 and a visiting professor at the Universite Paul Sabatier (Toulouse) and Universite Pierre et Marie Curie (Paris) in 2008.

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3 of 8 people found the following review helpful.
Gamblers' ruin problems...
By Professor Joseph L. McCauley
... formulated both discretely and continuously. Sidney Redner provides us with a stimulating and masterful treatment of first passage times from the standpoint of traditional statistical physics. This is both the strength and weakness of his attractive book. What's lacking is a systematic formulation with simple examples continuous in (x,t) that the reader can solve for herself. The formulation of the hitting probability for the simplest diffusion problem (the Wiener process) as a problem in electrostatics (pg. 24) is nice but woefully incomplete and inadequate, and is related to Durrett's ('Brownian Motion and Martingales in Analysis', 1984) attempts to formulate potential problems via Brownian motion averages using stopping times. What's missing in Redner's electrostatics approach can be found in Stratonovich's "Topics in the Theory of Random Noise" Vol. I: the use of Kolmogorov's backward time diffusion pde to calculate the average stopping time for general time translational invariant diffusion problems with variable drift and diffusio coefficients. And see Steele's "Stochastic Calculus" for a formulation of hitting times (stopping times) using Martingales formulated via Ito calculus and stochastic differential equations. Steele provides many interesting and instructive examples, including a simple calculation ofthe average stopping time for Wiener processes with and without drift (the Durrett-Steele Ito approach is much shorter than Stratonovich's Fokker-Planck method, and both approaches are instructive). Actually, Durrett (1984) shows assigns the most general method as 2 exerecises on pg. 255: to calculate the average hitting time by constructing a martingale that leads to solving the same backward tiome pde as Stratonovich, but for the general case of (x,t) dependent drift and diffusion coefficients!

2 of 3 people found the following review helpful.
an engaging survey of first-passage processes
By T. Hogg
An engaging survey of first passage time processes, highlighting interesting consequences, such as the nonmonotonic behavior of stochastic resonance and the application of first-passage methods to efficient simulation of diffusion-limited aggregation. The book assumes familiarity with diffusion, generating functions, Laplace transforms and asymptotics. Readers without that background will struggle with the derivations, but can appreciate the results. For example, the connection between discrete random walks and continuous diffusion are stated without much motivation in section 1.3.3. The provided references are good for mathematically oriented readers. Others could benefit from a more elementary presentation, e.g., Random Walks in Biology.

The book occasionally mentions significant extensions without even briefly describing their consequences. This is unfortunate since extensions such as the Orstein-Uhlenbeck process apply widely, e.g., to neuron models mentioned in the text as well as to finance (where an extended discussion would connect nicely with the stock market example described on the first page of the book).

The book is well-organized, but the index lacks common alternate names for processes mentioned in the text, such as "integrated Brownian motion", "Orstein-Uhlenbeck process" and "partially absorbing boundary condition".

The book would benefit from a summary of results to highlight in one place the relationships among the applications. Surveying open problems would make an interesting conclusion to this summary. The book could also use a table of notation, particularly since transforms are indicated by the name of arguments: e.g., for a discrete random walk, P(k,t) denotes the Fourier transform of the occupation probability P(n,t) to be at site n at time t, instead of the occupation probability at a different location k. This notation for transforms is handled consistently, but may confuse casual readers.

The more complicated derivations (not shown in the text) rely on Mathematica. It would be helpful to make the Mathematica files available on the book's web site so interested readers could see the details. The 2007 paperback edition has several pages of errata (which, surprisingly, are more recent than the list on the book's web site). While this list is helpful, it requires constantly checking while reading. I was surprised that the paperback edition did not correct the text.

4 of 8 people found the following review helpful.
Truly a great teacher
By A Customer
I took advanced statistical physics from Professor Redner (the author) and highly recommend this book. He is without a doubt one of the best teachers I have ever had.

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• Sales Rank: #2658944 in eBooks
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• Format: Kindle eBook

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