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With nearly thirty years of experience as both a public relations teacher and practitioner, Barbara Diggs-Brown has written a text based on her unwavering belief that that the practice of effective public relations today requires strategic thinking and audience focus, which can only be accomplished by listening and hearing audiences through formative, process, and evaluative research. In addition to highlighting audience-focused principles and techniques of audience research and recurring assessment, STRATEGIC PUBLIC RELATIONS: AN AUDIENCE-FOCUSED APPROACH is based on the premise that public relations is a management function, one coordinated with an organization's other management divisions. Intended for undergraduate courses in PR, serving both majors in the field and nonmajors, this text provides a comprehensive survey of PR's foundations, processes, tactics, and contexts.

• Sales Rank: #880443 in Books
• Brand: Brand: Cengage Learning
• Published on: 2011-08-12
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 8.00" w x .75" l, 2.05 pounds
• Binding: Paperback
• 528 pages

Features

• Used Book in Good Condition

Review
". . . it offers a fresh, engaging approach to public relations that appropriately emphasizes the importance of strategy in the day-to-day operations. This textbook uses real-world examples to illuminate a complex and rich field."

"Finally, here's a textbook with a new and refreshing direction that recognizes the dynamics of reaching the audience has changed forever 'Order a desk copy, you'll like it!'"

"This text is definitely one of the best I've seen in my two-decade career teaching public relations courses. It insightfully interprets the field's history, including interesting details not generally covered in other texts--it accurately documents current practice and sets forth a model that promises to be a viable framework for PR's very bright future. The fact that the author has extensive academic and professional experience makes this text both interesting and highly useful in order to prepare students for the field."

About the Author
Barbara Diggs-Brown is a communication strategist with more than 25 years of communication experience, specializing in strategic planning, social marketing strategies, qualitative research, integrated communication, and media relations. She is a prominent national researcher on the development of effective social marketing and communication campaigns as tools to address social change issues, including education, race, and health. As senior social marketing counsel and strategist, Diggs-Brown has designed, conducted, and reported qualitative research for a number of government, foundation, and nonprofit clients. As a communication counsel, she advises communication directors of large and small organizations on planning, qualitative research, audience segmentation, message development, and management. Diggs-Brown is President and CEO of The Center for Strategic Research and Communication, a 501(c)(3) organization. She frequently lectures and writes on race in the media and is coauthor of a critically acclaimed analysis of race relations in the United States, BY THE COLOR OF OUR SKIN: THE ILLUSION OF INTEGRATION AND THE REALITY OF RACE, published by Dutton. She is the author of STRATEGIC PUBLIC RELATIONS: AN AUDIENCE-FOCUSED APPROACH, recently published by Cengage Learning. Her public affairs career in Washington has included Director of Public Affairs, Director of Government and Nonprofit Liaison, and Press Secretary for a presidential campaign. She is Associate Professor Emerita and the founding Executive Director of the American University School of Communication Institute for Strategic Communication for Nonprofits.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Not too Bad Overall
By awilbur26
Overall the shipping was great I paid a little extra for expedited but don't think I really needed to now since it came so fast, took about 2 days. Only complaint is the description didn't say it was a PAPERBACK or Instructors addition. I really wish I would have known that because while I think/hope it will work but since I'm a student I needed the student copy and would have preferred hardcopy, and I was disappointed at the amount of used sticker that was placed on the book when it said excellent condition, never used. The inside is perfect and NO highlighting which is awesome. I'm just a little unhappy at the instructors addition and the paperback.

0 of 0 people found the following review helpful.
Good book
By Adin S.
The package came on time. It was easy to open and didn't have any problems with the book, It was in a good condition, but the looks can be considered as brand new.

0 of 0 people found the following review helpful.
Five Stars
By B Mayers
Strategic Publications is a textbook ordered for my daughter's PR class. It saved us a lot of money.

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• Sales Rank: #7088855 in Books
• Binding: Paperback

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[R408.Ebook] Download Petroleum Accounting: Principles, Procedures & Issues, 7th edition

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• Binding: Hardcover

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Born almost 5 billion years ago at the edge of the Milky Way galaxy, our Solar System is a place filled with mystery and wonder. In the last fifty years, we have learned more than ever about the farthest reaches of our world. With dramatic full-color photographs and spacecraft images, Our Solar System takes young readers on a fascinating tour of the sun, the eight planets, and their moons, plus asteroids, comets, and meteoroids. Award-winning science writer Seymour Simon has teamed up with the Smithsonian Institution on this new, updated edition of his much admired book about the vast and mystifying part of the universe that we live in.

• Sales Rank: #1029704 in eBooks
• Published on: 2011-11-15
• Released on: 2011-11-15
• Format: Kindle eBook

From School Library Journal
Grade 3-6-- Having worked his way through individual volumes on the Sun and its galactic companions, Simon now offers a brief overview of the solar system itself. The full-color photographs and illustrations are spectacular. Each of the planets gets several pages of coverage, with comets, meteors, and asteroids also receiving attention. This book serves best as an introduction to the single topic books since the information presented here is quite brief. The endpapers have a nicely organized chart of useful statistics such as diameter, rotation period, revolution period, etc., for each planet. Not sufficient in itself for most report needs, this title's eye-catching illustrations and understandable text should encourage young readers to look for further information. --Elaine Fort Weischedel, Turner Free Library, Randolph, MA
Copyright 1992 Reed Business Information, Inc.

About the Author

Seymour Simon has been called “the dean of the [children’s science book] field” by the New York Times. He has written more than 300 books for young readers and has received the American Association for the Advancement of Science/Subaru Lifetime Achievement Award for his lasting contribution to children’s science literature, the Science Books & Films Key Award for Excellence in Science Books, the Empire State Award for excellence in literature for young people, and the Educational Paperback Association Jeremiah Ludington Award. He and his wife, Liz, live in Columbia County in Upstate New York. You can visit him online at www.seymoursimon.com, where students can post on the “Seymour Science Blog” and educators can download a free four-page teacher guide to accompany this book, putting it in context with Common Core objectives. Join the growing legion of @seymoursimon fans on Twitter!

Most helpful customer reviews

47 of 48 people found the following review helpful.
Excellent overview for children
By Sailoil
I bought this book for my seven year old son, in the hope that he would work his way into it over time (recommended age is from 9). He is able to read quite a lot of the text at this stage, with a bit of help. This is great for his reading practice.
Most importantly it is a book he wants to read. The photographs are excellent, and there is more than enough information for him at this stage in development. It is a perfect "Show and Tell" item to bring into the class, with the added bonus that it has a hard binding.
His five year old sister is also very taken with the drawings of the solar system and the planets and moons. It is a book guaranteed to attract the interest of any child.

1 of 1 people found the following review helpful.
Beautiful Illustrations and Very Informative
By mom22boys
My four year old showed an interest in planets, so I purchased this book as a Christmas present. My husband reads it to him before bed and they discuss it and look at all the pictures. Although the book is sophisticated, my husband and I sometimes only read parts of the book, paraphrase or just examine the pictures. It has only added to his fascination with the planets and space. Well worth the money.

12 of 12 people found the following review helpful.
Choose this book! A huge hit with a 5 yr old & 8 yr old
By Carol C.
If you're trying to choose between several different books on the solar system, choose this! It's beautiful and intriguing for a five year old, readable for an 8 -10 year old, and educational for folks of all ages. After a little research on amazon, I purchased three solar system/space books for a birthday gift and this book was by far the best received of the three. I have since purchased a couple more. The book is exceptionally well done with broad and lasting appeal.

The photographs are stunning and plentiful, as in a coffee-table book. Nearly every other page features a full-page photograph. The text is readable. The sentences are short and clearly-written, but they're not dumbed down in any way. There are many full pages of text, but all are double-spaced and there is abundant white space around the text, so it's not so dense as to scare off early readers. Everything about the book is child-friendly, but it's not a cute or silly kid's book in any way. I think most adults would find plenty to learn from the text and would appreciate the fact that one doesn't need an astrophysics degree to understand it.

One important note -- it's updated. Pluto no longer gets star billing. Pluto is mentioned as a dwarf or smaller planet, along with Ceres and Eris.

Overall, I highly recommend this book, and I would not hesitate to consider any other collaboration between author Seymour Simon and the Smithsonian Institution.

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This guide presents 30 instructional ideas based on the goal of teaching all subjects so that, as a consequence, students take ownership of the most basic principles and concepts of the subject. Most of our suggestions represent possible teaching strategies. They are based on a vision of instruction implied by critical thinking and an analysis of the weaknesses typically found in most traditional didactic lecture/quiz/test formats of instruction. Students should master fundamental concepts and principles before they attempt to learn more advanced concepts. If class time is focused on helping students perform well on these foundational activities, we feel confident that the goals of most instruction will be achieved. Our goal is not to dictate to you, but to provide you with possible strategies with which to experiment. The specific suggestions we recommend represent methods and strategies we have developed and tested with our students. Judge for yourself their plausibility. Test them for their practicality. Those that work (i.e., improve instruction) keep; those that do not work, abandon or re-design.

• Sales Rank: #843910 in Books
• Published on: 2011-01-01
• Original language: English
• Number of items: 1
• Dimensions: 7.80" h x .20" w x 5.00" l, .10 pounds
• Binding: Paperback
• 48 pages

About the Author
A former producer of The Diane Rehm Show, Richard Paul is an award-winning independent public radio documentary producer whose work includes Race and the Space Race, about the first African Americans in the space program. Paul was the 2012–2013 Verville Fellow in Space History at the Smithsonian National Air and Space Museum. His feature stories have appeared on NPR’s Morning Edition and PRI’s Studio 360.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Excellent
By Amazon Customer
Great book. Exceeded my expectations. Direct and to the point. Easy to read and understand. Well worth the price I paid.

1 of 1 people found the following review helpful.
This is a very useful teaching tool!
By Chrissy
This is a great guide for fostering critical thinking skills and improving student learning! I highly recommend it!

1 of 1 people found the following review helpful.
Five Stars
By Amazon Customer
My book club and I will love reading this book. Thanks for sending it in a timely manner.

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[I876.Ebook] Fee Download With Open Arms: Song Of The West\Her Mother's Keeper (Silhouette Single Title), by Nora Roberts

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Available for the first time in over a decade, two classic novels of heartwarming romance from #1 New York Times bestselling author Nora Roberts

Song of the West

The towering mountains and windswept plains called to her. But she'd never intended to stay forever -- until Jake Tanner stirred her emotions like a summer tornado and made it impossible for her to leave. But no man was going to seduce Samantha Evans to give up her dreams. Even a cocky cowboy who made her blood go hot . . .

Her Mother's Keeper

She'd left town a starry-eyed innocent headed for the big city. Now Gwen Lacrosse returned home a savvy, sophisticated woman. But her mother's maddening new boarder enticed her as no one had before. Luke Powers was reputed to be an expert in both words and women -- and soon he was turning Gwen's cool reason into something else entirely . . .

• Sales Rank: #1744160 in Books
• Brand: Silhouette
• Published on: 2004-05-01
• Original language: English
• Number of items: 1
• Dimensions: 6.62" h x 1.01" w x 4.21" l, 3.00 pounds
• Binding: Mass Market Paperback
• 384 pages

Features

• Great product!

Most helpful customer reviews

7 of 8 people found the following review helpful.
I can't believe this book was written by Nora Roberts
By Donna K.
The stories, and especially the dialogues, are absolutely ridiculous. The only redeeming and worthwhile parts were the vividly described, luscious settings.

1. Song of the West: The description off the back cover is so inaccurate it's like they are talking about a totally different story. For example, I wonder what dream Jake was trying to seduce Samantha into giving up for him?

Samantha came to Wyoming to look after her pregnant twin sister, who was on medically prescribed bedrest. While she was there she fell in love with the wide-open spaces, the country air, and the lifestyle on the Wyoming ranch. She wanted to remain in Wyoming permanently, but what made it impossible to stay was that she also fell in love with the rancher next-door. She thought he was committed to a more sophisticated woman, and she couldn't bear to stay while he made a homelife with someone else, so she decided to leave as soon as possible. (The opposite of what the back cover says) It's hard to imagine that someone as strong and as self-sufficient as Samantha would walk away from the challenge of another woman being interested in the man she loved.

One thing I find very annoying in romance novels is incessant and unnecessary bickering between the characters, supposedly representing sexual tension or a conflict. Samanatha started off as a giving and unselfish woman, yet I was immediately turned off by her antagonistic and hostile reaction to Jake. Yes, he was very flirtatious, but definitely not the arrogant condescending playboy he is made out to be, and Samantha seemed to overreact in such a silly negative way to his charm. In the end, Jake became quite aggresive in his pursuit of her, but quite frankly it was a welcome break in the plot, and the only way he'd get through her stubborness and they'd finally come together and resolve their conflict.

2. Her Mother's Keeper: I enjoyed this story a little more than the first one, and at least the back cover described it accurately. I found the entire concept upon which the story is based, that Gwen left her job in NY and came home to New Orleans to break up an assumed affair (which turned out to be unfounded) between her 47 year old mother and a 35 year old writer, to be totally proposterous. Why should this bother her, and what business it is of hers???

With the same annoying bickering as in the above story, Gwen immediately responded to Luke with undeserved harsh animosity, judging him without knowing anything about him, or having the facts straight. Gwen was so quick to assume the worst about him (she was also too quick to have sex with him, especially while proclaiming to dislike him so much). Luke summed it up best when he told Gwen that one day, she just might be the woman her mother is, one who looks for the good in everyone and finds it.

15 of 19 people found the following review helpful.
This is Nora Roberts??
By A Customer
I bought this book because I like to read everything that Nora Roberts writes. I have read some of her early books, and have enjoyed them. However, if you've read any of Nora's books, you would hardly believe she wrote these. The other reviews are accurate. The heroines are not even likeable--they are silly and tempermental. How can anyone fall in love with them?? The heroes are inscrutable--so much so, that when they proclaim their love for the heroine on the last page, the heroine is shocked! No wonder, because they don't act like men in love, they act live cavemen ready to drag the woman off to the cave and "ravish" her. These stories are so old fashioned, they seem like they were written 30 or 40 years ago, not 20 years ago. I still can't believe that I am giving Nora Roberts (my favorite author) a "1" star review!

2 of 2 people found the following review helpful.
For fans only..
By destiny morna
I am sure that Nora Roberts fans will enjoy this collection of her earlier works..both storys have been previously published in the early 1980's but show the promise that Nora Roberts has as a write.

The first story is "Song of the West"--Samantha is staying in Wyoming to care for her pregnant twin sister Sabrina. During her stay on Sabrina's ranch, she meets next door rancher Jake Tanner. Samantha is attracted to the Wyoming area, the horses and the ranch, but especially to Jake. But she holds back, because she believes that Jake is a womanizer and already almost engaged to a local girl. Samantha is written very well and likable, but Jake comes across as somewhat a male chauvenist--its hard to root for them as a couple.
The second story is "Her mother's Keeper". Gwen comes home to Louisiana to save her mother from her newest houseguest, author Luke Powers. Gwen mistakenly thinks that her mother and Luke are involved and is determined to get Luke our of her mother's life. Poor Gwen is instantly attracted to Luke and confused about her feels for him and her disloyalty to her mother. This book is much more interesting due to the relationships between the two women, Luke and Gwen and even Luke and Anabel (Gwen's mother). Its easy to understand why Gwen has a hard time seeing her mother as a person.
All in all, I am glad that I read this book. It gives us a glimpse of the potential that Nora Roberts had as a writer, even in her early works. She is at her best in defining relationships--and that shows in these storys.

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[C379.Ebook] Free PDF Be Honest--You're Not That Into Him Either: Raise Your Standards and Reach for the Love You Deserve, by Ian Kerner

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Avoid the booty call blues and get the love—and sex�—you deserve!

You’re not that into him, but . . . You slept with him anyway • You’re dating him in the meantime • All your friends are getting married • There are no good men left

Stop lowering your standards and start reaching for love!

The world is full of sensational women, but in today’s market there are too few good men to go around (or so it appears). In this smash national bestseller, Dr. Ian Kerner, sex therapist, explores the battlefield of sex, hookups, go-nowhere relationships, and the dismal dating treadmill—arming women with a sharper set of insights and the tools for change. With humor and sincerity, Kerner shows women how to break the cycle of dating defeat and use the power of sex to find love—with a great guy who is into you.

• Sales Rank: #212650 in Books
• Published on: 2006-04-25
• Released on: 2006-04-25
• Original language: English
• Number of items: 1
• Dimensions: 8.25" h x .48" w x 5.50" l, .39 pounds
• Binding: Paperback
• 192 pages

From Publishers Weekly
Hot on the heels of the bestseller He's Just Not That Into You comes this funny, forthright response from author and sex therapist Kerner. The author of the sex guide She Comes First and the "dating doctor" for Lifetime TV, Kerner takes up the cause of "Sex and the City" women everywhere, urging ladies to dump the "in-the-meantime" men and raise their standards on the husband hunt. Kerner's book will appeal to the chick lit audience, with his sassy quizzes and blunt language, as when he writes that women settle on a mediocre boyfriend because "they like having their egos and (and lower parts) stroked." How unfortunate, then, that Kern's logic is often so sloppy. Can it really always be true, as he writes, that being married "is harder than being single, even in the best of circumstances" or that "If women were really disposed to have sex like men, they'd be greater consumers of porn and prostitution"? The book equivocates in trying to promote sexual freedom while encouraging emotional responsibility, and all the laugh lines don't quite hide the fact that the entire book's wisdom is essentially contained in the subtitle. A final chapter, written jointly by Kerner and his wife, does stand out for its personality and wit. Here's hoping they team up for a whole book next time. Meanwhile, this one's sure to do brisk business among singletons.
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
“Love Sex and the City? Revisit the world of strategic dating with Be Honest—You’re Not That Into Him Either.” (People)

“Be Honest is about figuring out how to best serve your own needs, . . . and still respect yourself.” (Elle.com)

“Ian Kerner is that rare man who truly loves women and wants to help them.” (From the foreword by Amy Sohn, New York magazine columnist)

“A funny and truly helpful look at what modern women may have forgotten (or just won’t admit) about themselves. (Jane Buckingham, author of The Modern Girl's Guide to Life)

“Witty and informed.” (Us Weekly)

About the Author

Ian Kerner, Ph.D., is a sex therapist and New York Times bestselling author of numerous books. He contributes regularly to Today and lives in New York City with his wife and two young sons.

Most helpful customer reviews

0 of 0 people found the following review helpful.
I bought this book for my girlfriend who struggles with ...
By Sheera
I bought this book for my girlfriend who struggles with the wrong men. As her bestie I try to give advise as to what I see wrong with each guy's behavior and why they run. This little book will help her see the pattern early and realize he's really not for her either!

22 of 24 people found the following review helpful.
Wake up and smell your SELF EMPOWERMENT
By M. Lane
This book kicks "He's not that into You" firmly in the crotch. Thank the Good Lord that someone finally did.

The first chapters explain why it's a bad idea for women to have casual sex. DUH!!! For me and my friends, this is as true as the sky is blue. Having sex like a man is a myth. I cannot fathom why people are watching "Sex and the City" and believing it. Ian Kerner, the author, explains in scientific terms why it's not likely for women to have sex that is casual as well as enjoyable. He goes into hormones, the way other mammals act, etc. This book suggests that having "sex like a man" is UN-empowering, despite what your local commando feminist might say.

Note to the audience: For those readers who are squeamish about sex and masturbation, the first couple of chapters are going to be uncomfortable. If you're not having sex, this book is probably not useful for you. Also, if you have problems finding a guy, this book is not for you. However, if you find that you are dating guys that you're not that into, this book is for you. Also, if you're a parent and your daughter is going away to college, I'd recommend this book for your daughter. It might keep her away from the frat houses. Believe me, it happens, and it's better for her to get a good whiff of reality before she is out on her own.

The second and third couple of chapters explain why you should not seriously date someone who you're not that into. I don't think that these chapters are as good as the first, but I identify with dating people who I am not that into. It's a waste of time. You know from the very beginning that you're not going to marry them, and spending time by yourself is so much more enjoyable and empowering.

Overall, I think that this book is a four star book, but I am giving it five simply because it kicks some butt.

6 of 6 people found the following review helpful.
A Must-Read for Single Women...
By NYC Girl
I picked up this book yesterday and couldn't put it down. I just wish it had come out sooner -- like when I started my downward spirial of dating guys that I wasn't that into when I graduated from college.

The book is easy-to-read and funny. Forget "The Rules." This book provides useful, non-preachy advice. For some funny reason, I felt like Dr. Kerner was cheering me on from the sidelines. Definitely worth buying. Don't judge this one by the picture on its cover....

See all 106 customer reviews...

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Although the most sophisticated fault diagnosis and condition monitoring systems have their origin in the aerospace and nuclear energy industries, their use is by no means restricted to such areas of 'high technology'. Modern machinery in most industrial plants is now so complex and expensive that mechanics find it increas� ingly difficult to detect failure by, for instance, recognising changes in sound 'signatures', and few plants can afford the luxury of regular 'stripping down'. Increasingly, therefore, eady-warning devices are being employed in an effort to prevent catastrophic breakdown. This book provides the first co-ordinated compilation of fault diagnosis and con� dition monitoring devices. It proceeds in three logical steps. The eady chapters deal with those conditions which contribute to deterioration and the consequent likely development of faults. The middle part of the book considers the various tech� niques of monitoring and discusses the criteria for their selection in different situ� ations. The final chapters provide a guide to the interpretation of the information signals deriving from monitoring, relating to reliability science and the mathematics of probability, and thus providing decision data on which management can act.

• Sales Rank: #7148822 in Books
• Published on: 2013-10-04
• Released on: 2013-10-04
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 1.16" w x 6.10" l, 1.56 pounds
• Binding: Paperback
• 496 pages

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0 of 2 people found the following review helpful.
root causes, lubrication analysis, failure diagnoses, and re
By said elsayed
Main ,items is oil analysis to measure the condition of the syastem by defined the deposits types and the size of each.
Also the reliability data sources , it is good guides for follow that.

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[G140.Ebook] Download FinTech Innovation: From Robo-Advisors to Goal Based Investing and Gamification (The Wiley Finance Series), by Paolo Sironi

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A survival guide for the FinTech era of banking

FinTech Innovation examines the rise of financial technology and its growing impact on the global banking industry. Wealth managers are standing at the epicenter of a tectonic shift, as the balance of power between offering and demand undergoes a dramatic upheaval. Regulators are pushing toward a 'constrained offering' norm while private clients and independent advisors demand a more proactive role; practitioners need examine this banking evolution in detail to understand the mechanisms at work. This book presents analysis of the current shift and offers clear insight into what happens when established economic interests collide with social transformation. Business models are changing in profound ways, and the impact reaches further than many expect; the democratization of banking is revolutionizing the wealth management industry toward more efficient and client-centric advisory processes, and keeping pace with these changes has become a survival skill for financial advisors around the world.

Social media, big data analytics and digital technology are disrupting the banking industry, which many have taken for granted as set in stone. This book shatters that assumption by illustrating the massive changes already underway, and provides thought leader insight into the changes yet to come.

• Examine the depth and breadth of financial technology
• Learn how regulations are driving changing business models
• Discover why investors may become the price-makers
• Understand the forces at work behind the rise of FinTech

Information asymmetry has dominated the banking industry for centuries, keeping the bank/investor liability neatly aligned—but this is changing, and understanding and preparing for the repercussions must be a top priority for wealth managers everywhere. Financial Innovation shows you where the bar is being re-set and gives you the insight you need to keep up.

• Sales Rank: #44279 in Books
• Published on: 2016-09-26
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x .80" w x 6.20" l, .0 pounds
• Binding: Hardcover
• 180 pages

Review
"...the only book you need right now on the subject of robo-investment." (QA Financial, September 2016)

From the Inside Flap

Innovation in financial technology has only begun to disrupt the wealth management industry, and is leading to a tectonic shift whereby investors and tech-savvy financial advisors can become the new price-makers in the global democratization of banking. FinTech Innovation delves deep beyond simply describing the disruption examining, in detail, the underlying processes to illuminate exactly what is happening and why it's happening so that you can engage with and thrive in the new marketplace.

Through a behind-the-scenes look at Robo- Advisors and their part in the turnkey, low-cost personalization of Goal Based Investing, this cutting-edge guide opens a tangible path for using technology to gain a competitive advantage, establish your value as a human advisor and "rewire" investors' minds to positively engage with investing.

If you want to implement efficient, personalized investing, you want FinTech Innovation at your side.

This authoritative guide from a global expert on quantitative financial analysis and digital technology pulls back the curtain to reveal:

• What Robo-Advisors are today and how they will evolve
• How human financial advisors can optimize their businesses in response to regulations, customer demand and technology
• What gamification has to do with investing, and why it can produce better investors
• Where you need to rethink what you know about investing and let technology do the work.

From the Back Cover

Praise for FinTech Innovation

"The wealth management industry is being redefined as we speak. While robo-advice will drastically change how financial institutions serve mass-affluent clients, goals-based wealth management is becoming the golden standard for high-net-worth firms. Paolo Sironi's book provides a holistic and comprehensive look at these complex industry changes."
—Alois Pirker, Research Director, Aite Group

"FinTech Innovation is a FinTech survival guide for anybody who manages, invests or saves money. Disruption in Asset Management is coming fast and this book highlights how to benefit from innovation such as Robo-Advisory and Goal Based Investing. This is a must-read book by Paolo Sironi, a global FinTech Thought Leader!"
—Susanne Chishti, CEO, FINTECH Circle; Chairman, FINTECH Circle Innovate; Co-Editor, The FINTECH Book

"This is a thoughtful and superbly executed look at how financial technology has brought welcome changes to the world of investment management. This is essential reading not only for next generation investors but all investors who want to fully understand how money – their money – will be managed going forward."
—Mark Landis, Founding Partner, Wavelength Capital Management LLC

"Paolo Sironi succinctly captures FinTech's role in the escalating disintermediation of the Wealth Management industry, while offering a logical rationale for what may lie directly ahead. The convergence of investment advice and planning via potential real-life simulations will create a new path for Global Wealth Managers. Goal Based Investing may very well offer regulatory and revenue solutions for a rapidly changing industry."
—Mark Cipollina, Executive Director, Head of Investment Advisory UK, Standard Chartered Bank

"This book presents a bold new vision on Fintech and Goal Based Investing! Just in time for the largest wealth transfer in history. Goal Based Investing and FinTech solutions are in the minds of every millennial and baby boomer who is millennially-minded."
—April Rudin, CEO/Founder, The Rudin Group

"It's simple. If you want to know what the future holds for wealth management, ask Paolo Sironi. His latest book presents a personal vision of financial advice that all market participants must heed to stay relevant, and ultimately to stay in business."
—Aki Ranin, FinTech blogger and Entrepreneur

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5 of 6 people found the following review helpful.
Everything you need to know about FinTech innovation and Robo-advisory
By Jerry floros
The author goes into great detail explaining all there is to know about Robo-Advisory and the future of digital wealth management. To clarify the points made, there are many graphs and illustrations throughout the book and for those who are interested, there are many mathematical formulas detailing various theories relating to "goal based investing" and portfolio balancing. The most interesting observation made by the author is that wealth management has progressed from the exclusive advisory for the select few UHNW (ultra-high-net-worth), to discount and online brokerage for the mass affluent and now digital wealth management comprisimg all investors from UHNW, mass-affluent as well as the average retail investor. The book is very well structured, details all the intricate aspects of digital wealth management and also gives the reader a glimpse into the future of FinTech and Robo-Advisory. Highly recommended reading for anyone interested in the future of digital investing and personal wealth management.

0 of 0 people found the following review helpful.
A good book but it didn't impress me
By Fred Zhikang Yu
I am enlightened by a few points the author made in this book, such as the potential of robo-technology disintermediate ETF providers, gamification for educational purpose, and the author's in-depth coverage on goal based investing.

However, I still find most of the contents in this book very familiar to me already.

Another thing I like less is that certain views are expressed repeatedly in this book and the wording is not concise enough, so certain parts did not quite engage me.

This is a good book for people who don't know much about robo-technology in investment and want to get an overview, but it may seem less helpful to those who already have some knowledge of robo-technology.

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[X645.Ebook] PDF Download Globalization and Security Relations across the Taiwan Strait: In the shadow of China (Asian Security Studies)From Routledge

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This book presents an interdisciplinary examination of cross-Taiwan Strait relations and the complex dynamics at play in the region.

Since the election of Ma Ying-jeou as Taiwan’s president in 2008, the relationship across the Taiwan Strait―long viewed as one of Asia’s most volatile potential flashpoints―has experienced a remarkable d�tente. Whether the relationship has been truly transformed, however, remains an open question and the Taiwan Strait remains a central regional and global security issue. A return to turbulence in the Taiwan Strait could also add a new dimension of instability in the already tense maritime disputes in the East and South China Seas.

While the relationship across the Taiwan Strait remains critically important, it is also changing rapidly, and the chapters in this volume present new thinking to help make sense of complex cross-Strait dynamics. Specifically, these essays explore different security and/or globalization dimensions of China-Taiwan ties as well as the globalization-security linkages that have emerged. As the balance of power in Asia shifts dramatically, several chapters in this volume explore how traditional security forces are evolving. At the same time, there are new dynamics emerging as a consequence of globalization forces, such as the tremendous economic and social integration across the Taiwan Strait, and several chapters in this volume consider some of these new problems. Finally, several chapters consider the often under-researched dynamics associated with the globalization/security interface such as cyber threats, transnational criminal networks and the security spill-over impact of production globalization.

This book will of much interest to students of Chinese Politics, Asian Security, globalisation, diplomacy and International Relations.

• Sales Rank: #5008550 in Books
• Published on: 2014-12-16
• Original language: English
• Number of items: 1
• Dimensions: 9.20" h x .80" w x 6.10" l, .0 pounds
• Binding: Hardcover
• 264 pages

About the Author

Ming-chin Monique Chu is Lecturer in Chinese Politics at the Department of Politics and International Relations at the University of Southampton. She is author of The East Asian Computer Chip War (Routledge, 2013) and has a PhD in International Studies from the University of Cambridge.

Scott L. Kastner is an Associate Professor in the Department of Government and Politics, University of Maryland, College Park.� He�is author of Political Conflict and Economic Interdependence across the Taiwan Strait and Beyond�(2009).

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