Rabu, 26 Oktober 2011

[J757.Ebook] Free Ebook The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview, by Brad Phillips

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The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview, by Brad Phillips

The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview, by Brad Phillips



The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview, by Brad Phillips

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The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview, by Brad Phillips

Delivering an effective media interview today is more challenging than ever before.

Today’s media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster?

Brad Phillips, one of the world’s top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation.

You will learn how to:
• Master the ground rules for working with reporters
• Create memorable media messages
• Support your message with media-friendly stories, statistics, and sound bites
• Deliver a winning interview
• Answer tough questions
• Adjust your approach for print, radio, television, and social media
• Use positive body language that reinforces your message
• Dress for television
• Prepare for and manage a media crisis

One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today’s media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.

  • Sales Rank: #209302 in eBooks
  • Published on: 2012-12-11
  • Released on: 2012-12-11
  • Format: Kindle eBook

Review
"The advice in The Media Training Bible is both timely and timeless, filled with hands-on guidance that can be applied immediately." - Michael Sebastian, Managing Editor, Ragan's PR Daily

"The Media Training Bible goes far beyond the standard media training guides and is must-reading for anyone who would be the least bit frightened by an unexpected knock on the door from the local TV news crew. Don't pitch stories and don't accept requests for media interviews until you read this book." - Joan Stewart, Publisher, The Publicity Hound �

"The Media Training Bible is a must read for learning best practices for creating, delivering, and staying on message with the media--a reference you'll want on your top shelf." - Wayne Bloom, CEO, Commonwealth Financial Network

"If more politicians read The Media Training Bible, there would be many fewer embarrassing stories about them featured on Political Wire." - Taegan Goddard, Founder and Publisher, Political Wire

"Brad Phillips' book will become THE Media Training Bible for CEOs, leaders, and spokespersons who want to be a winner with the media. After 30 years of PR consulting and media training myself, I've never seen the topic so well organized and practically delivered." - Jeff Domansky, The PR Coach

"In a chaotic media landscape, Brad Phillips offers a thorough and engaging guide to getting your message out authentically and effectively. Take Brad's advice to heart." - Richard Harris, Former Director of Afternoon Programming, NPR

"Executives and other professionals will want to keep this invaluable resource within reaching distance for many years to come." - Russ Mittermeier, President, Conservation International

About the Author
Brad Phillips is the president of Phillips Media Relations, a media, presentation, and crisis communications training firm with offices in New York City and Washington, DC.

Mr. Phillips has trained thousands of media spokespersons, is regularly quoted as an expert by the media, and writes the world's most-visited media training website, the Mr. Media Training Blog (MrMediaTraining.com).

He has worked with hundreds of top-level executives, including corporate CEOs, presidents of nonprofit organizations and trade associations, and directors of government agencies.

Mr. Phillips founded Phillips Media Relations in 2004 after working for several years as a broadcast journalist. After beginning his career as an on-air radio announcer, Mr. Phillips worked for ABC's Nightline with Ted Koppel, where he contributed to broadcasts about everything from the declining national savings rate and school shootings to domestic politics and terrorism.

He then moved to CNN, where he helped produce two weekly programs: the media analysis program, Reliable Sources, and the political roundtable, The Capital Gang. He was also a contributing producer to the Sunday public affairs program, Late Edition with Wolf Blitzer.

Phillips is a sought-after media expert, having been quoted by USA Today, The Washington Post, Fox News Channel, WTOP Radio, the Associated Press, The Miami Herald, The New York Observer, Chicago Tribune, the Huffington Post, The Hill, and many other news outlets.

He is a weekly contributor to Politico's "The Arena" and a frequent contributor to Ragan's PR Daily, one of the world's most popular public relations websites.

Blog: MrMediaTraining.com
Company Site: PhillipsMediaRelations.com
Twitter: @MrMediaTraining
Facebook: Facebook.com/MrMediaTraining

Most helpful customer reviews

6 of 6 people found the following review helpful.
A Must-Have For Any PR Pro
By John Barnett
As a public and media relations practitioner for more years than I care to remember, I highly recommend Brad Phillips' Media Training Bible as a refreshing departure from the usual never-ending droning you see in many PR and media relations books. I have often had to trudge through endless chapters of concepts and theories trying to make it to Chapter 15 in order to get to anything useful or applies to my day-to-day work. Not so in the Media Training Bible, and I truly appreciate that Phillips gets down to business.

This book goes straight to the heart of practical -- and highly useful -- message development, news ground rules, media formats and great common-sense interviewing techniques and tips to help anyone become an effective and well-prepared spokesperson. His eight-section approach with two-page lessons quickly takes the reader from basics to pro in a clear and easy to follow method. Using real-world case studies and examples from his professional career, Phillips reinforces each set of teaching points to create strong foundations for upcoming sections and exercises. And the inclusion of social and other online media outlets makes this book a smart and up-to-date 21st century go-to reference for media relations and crisis communication processes.

The Media Training Bible should be on the required reading list for any organization leader, corporate CEO or over-cautious lawyer who defaults to "no comment" for any question (assuming you would let a lawyer be spokesperson). It should certainly be on the shelf of any practicing public relations professional. I side with Stevew; I should like to have two copies so that I had an extra copy for easy reference, full of highlights and post-it tabs.

10 of 11 people found the following review helpful.
If you deal with the media, you need this book
By Taegan Goddard
The Media Training Bible is packed with things you need to know when you deal with reporters and news organizations. It's filled with practical examples of the right way to do things, from handling a basic interview to dealing with a full blown crisis. This book will make you a better communicator. Highly recommended.

5 of 5 people found the following review helpful.
Invaluable resource
By D. Brody
Brad Phillip's Media Training Bible is an invaluable resource for any communications professional--agency or client-side. I would even recommend this for executive directors of small nonprofits who don't have access to communications counsel.

Phillips covers all aspects of dealing with the media (including social media), from messaging to appearance. Through easy-to-read lessons, he provides practical, tested tips and information that will help anyone who has to give a presentation or speak to a reporter.

The section that I found the most helpful was Messages and Message Supports, where Phillips provides a useful approach to developing messaging that is relevant to your audience using CUBE A components (consistent, unburdened, brief, ear-worthy and audience-focused). There are many spokespeople who tend to go "off-message" or whose message is too complicated, who could benefit from this exercise.

See all 53 customer reviews...

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